Backpack to Briefcase: A Panel on Communications, PR, and Social Media

I've been busy collaborating with the Political Science department and the Career Centre at the University of Toronto to organize and moderate a panel discussion on breaking into the communications, PR, and social media industry. It's going to be a wonderful event with a stellar line up of panelists who will share their insights on success. Following the panel discussion and Q&A, light refreshments will be served and we can get our networking on!

So if you're a student or a recent graduate toying with the idea of a career in this space, register here and join us

Date: Wednesday, March 27
Time: 6- 8 p.m.
Location: Political Science Conference Room, Sidney Smith Hall (3rd floor), 100 St. George Street.


Ainka Jess is a Senior Communications Officer at the CBC in Toronto. With over a decade of communications and broadcast television experience, she was recruited to manage the communications and social media strategy for a candidate in the 2011 Ontario Provincial Elections. A woman who wears many hats, Ainka was the first producer at Sun Media to launch and produce the inaugural multicultural segment on Canoe Live. Her love of current affairs and reputation as a social media star lead her to work with TEDxToronto in 2012 as Communications Lead.

Carolyn Van 

Carolyn Van is the co-founder of thirdocean, a social media communications company as well as a mentor and advisor to various technology startups, innovation accelerators and post-secondary institutions.

Having always been an early adopter of technologies and Web 2.0 tools and platforms, Carolyn has been weaving social media in to marketing programs well before brand pages, self service ads, share functions, and the array of interactive features we see now were ever introduced. She has led the successful development and execution of digital communications, social media marketing and experiential marketing programs for brands including Scotiabank, Rogers Wireless and Drake International. 

Michael Edwards

Michael Edwards leads Navigator's digital practice and specializes in developing integrated digital strategies to achieve client objectives. He develops and executes strategies for companies and organizations that want to speak to their ideal audience through digital channels. Michael works with brands, corporations, not-for-profit organizations and political parties as a partner in identifying strategic opportunities and managing online reputations. 

As a Senior Consultant at High Road Communications, Rayanne supports the digital team in social media marketing and community management strategic counsel. Rayanne primarily works on projects with TELUS, Microsoft, and Second Harvest. Before joining the team at High Road, Rayanne was the lead for all social media, community and word of mouth marketing at FreshBooks, the number one cloud accounting specialist for small business owners. She’s also very active in the local social media community, spending her time turning online into offline relationships through attending and managing community-organized events.