I'm about to start interning at jhr (Journalists for Human Rights), an amazing international media development NGO that seeks to mobilize local media in various post-conflict African countries to help raise awareness about human rights and empower marginalized populations to make a change. I thought I'd help spread the word about their latest campaign.
Founder Ben Peterson's birthday is on September 8th and instead of accepting gifts for himself, he's asking friends and fans of jhr to donate $32 for his 32nd birthday. It's an incredible initiative that has really taken off. Launched only a few days ago, jhr has already managed to raise 94% of the$3,200 goal! Every dollar raised helps fifteen more people aware of their rights. Kind of crazy how little it takes to make such a huge impact...so help support jhr by clicking here.
I was wondering what kind of strategies jhr used to yield such results and according to Ben's blog, they only "sent out one email, posted one blog, put together a short video request and issued a single tweet asking supporters to donate". Craziness! Always knew the power of social media but I've never actually worked on a campaign that made use of it, which is why I'm so stoked for this internship. Can't wait to play around with social media and discover it's super powers!